Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Also known as “pay-per-click” (PPC), Google Ads is used to drive traffic to your website. You only pay when a potential customer clicks on your ad and is directed to your website. When set up correctly, this is an influential way to provide your website with more visits and conversions, as the customers are actively searching for your product/service and showing intent.
Besides search ads (text), Google also offer display ads, shopping ads, discovery ads and video ads. Display ads are ads on third party websites that have partnered with Google and agreed to serve these image or text ads and can be very useful for remarketing. Discover ads are a new feature where you can show you text or image ads on different platforms such as Gmail, YouTube and your Google news feed. The video ads are shown on YouTube.
How Wolfie Can Support You With Your Google Ads
With 10+ years of experience, Wolfie is specialised in creating ad campaigns tailored to your budget and specific business needs, and reporting the results to you on a timely basis. We will invest time in keyword planning & research, pay close attention to quality score as a key factor in driving ad rank efficiency. We will continuously review various tactics to improve your ROI such as keyword selection, bid price, landing page performance, ad extensions, updates and many more.
If you already have Google ads campaigns running, Wolfie can offer you a free review & recommendations for optimal optimisations to ensure you get the most out of your digital marketing!