What is SEO?
SEO stands for “search engine optimisation”. It is the process of getting your business found in the organic search listings on a search engine, such as Google, Yahoo and Bing. In other words, it involves making certain changes to your website design & content to make your site more attractive to search engines. You do this in hopes to increase your organic ranking. When SEO is implemented correctly it can really add value for your business. Once your website has been optimised, you can expect to start seeing results within a 6 – 12 months period. Google want to show the best result for any given search query and it takes time to deserve to rank.
Different types of SEO
- On-page SEO: the content on your web page, from text to images
- Off-page SEO: your relationship to other relevant sites and their links to your website (backlinks)
- Technical SEO: site elements such as site speed, mobile friendliness, site structure and security
How Do Search Engines Work?
Search engines want to provide you with the best service, delivering results on the search engine pages that are not only high quality but also relevant to what you are looking for. In order to do this, search engines will scan (crawl) websites to better understand what the site is about, ensuring them to deliver more relevant results to those who are searching for certain topics or keywords. Similarly, search engines scan sites to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings.
SEO For Your Business
We specialize in search engine optimisation and can totally transform how you make the internet work for your business. Wolfie Marketing work with you to ensure that your website has the best possible chance to reach any potential customers and a higher organic ranking. We can assist your business with outperforming your competition in order to gain more targeted traffic and drive more leads and sales from your online presence. We seek to understand your business, market and competition to identify the priorities for SEO. Why not book a free website & SEO audit with us today?